Optimalisasi Media Sosial  Desa Sebagai Sarana Informasi dan Publikasi di Desa Ondorea, Kecamatan Nangapanda, Kabupaten Ende

Anastasia Plasida Date Ola; Meylisa Yuliastuti Sahan; Lucy Max

doi:10.71094/jppmi.v3i4.448

Authors

Anastasia Plasida Date Ola Ilmu komunikasi, Universitas katolik widya mandira kupang, Indonesia
Meylisa Yuliastuti Sahan Ilmu komunikasi, Universitas katolik widya mandira kupang, Indonesia
Lucy Max Ilmu komunikasi, Universitas katolik widya mandira kupang, Indonesia

DOI:

https://doi.org/10.71094/jppmi.v3i4.448

Keywords:

village social media, village publications, village information, community service, digital literacy

Abstract

Utilizing social media as a means of village information and publication is one effort that can be made to increase information transparency to the community while introducing village potential to a wider audience. However, social media management in Ondorea Village, Nangapanda District, Ende Regency is still not optimal due to the limited knowledge and skills of village officials in creating and managing digital content. This community service activity aims to optimize the use of village social media, especially Instagram, as a medium for information, publication, and promotion of village potential. The method used is Service Learning through the stages of observation, needs identification, training, mentoring, social media account management practices, and evaluation. The target of the activity includes the village government, village officials, and communities involved in village information management. The results of the activity show an increase in participants' understanding of the importance of social media as a public communication medium, an increase in their ability to create informative content using simple digital applications, and the establishment of a village Instagram account that is more active in disseminating information on government activities, public services, and the potential of Ondorea Village. This activity is expected to support the realization of village information governance that is more transparent, participatory, and adaptive to developments in digital technology.

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