Strategi BUMDes dalam Meningkatkan Pendapatan di Desa Lewobelen

Niakodel Damasejahtri Jahapay; Meylisa Yuliastuti Sahan; Emanuel Kosat

doi:10.71094/jppmi.v3i4.452

Authors

Niakodel Damasejahtri Jahapay Ilmu Komunikasi, Universitas Katolik Widya Mandira Kupang, Indonesia
Meylisa Yuliastuti Sahan Ilmu Komunikasi, Universitas Katolik Widya Mandira Kupang, Indonesia
Emanuel Kosat Ilmu Komunikasi, Universitas Katolik Widya Mandira Kupang, Indonesia

DOI:

https://doi.org/10.71094/jppmi.v3i4.452

Keywords:

BUMDes, strategy, revenue enhancement, business management, lewobelen village

Abstract

Village-Owned Enterprises (BUMDes) serve as an important instrument for supporting rural economic development and improving community welfare. To achieve these objectives, BUMDes require appropriate management strategies to develop various business units sustainably. This study aims to examine the strategies implemented by BUMDes to increase revenue in Lewobelen Village. The study employed a qualitative approach with a descriptive method to obtain an in-depth understanding of the conditions in the field. Data were collected through observations, interviews with BUMDes managers, village government officials, and community members, as well as relevant documentation. The findings indicate that BUMDes increase their revenue by utilizing village potential as a basis for business development, establishing effective cooperation with the village government and community, improving management systems, and utilizing digital media for promotional activities. However, several challenges continue to affect the development of BUMDes, including limited business capital, the need to improve human resource capacity, and suboptimal marketing of products and services. Therefore, strengthening the capacity of BUMDes managers, developing business innovations, and increasing support from various stakeholders are necessary steps to enable BUMDes to increase revenue sustainably and make a greater contribution to the economic development of Lewobelen Village.

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